Contrasting TV adverts: GIBBS SR & Cadbury

Today in class we watched the Gibbs and cadbury 1990s .The first advert we watched was the GIBBS SR advert which was very head for the time as it showed stock frame animation , it was different to the Cadburys advert as the GIBBS showed more scientific context where as the cadbury ad was more about getting the chocolate bar .

Prezi

Today i created a prezi in class.

My prezi

BA Airline Advert Assessing

I will be looking at the BA 'to fly to serve' advert and the points it's showing .The advert shows the very important representation of the staff, how they are present and the way they are presented to serve.It reinforces that these are traditional values and it’s the staff that keep these original values going. It focuses more on the staff than the customers .The BA airline advert I watched on YouTube was very impressive as it went from the first plane to the most modern plane. One very important part of the advert was when Concord appears in the advert. Concord is a very important part of British engineering as Britain created her and was so very proud of her. It is a very iconographic plane  .It keeps you interested on the whole advert.

This advert is showing that throughout its long history it is a very reliable and trustworthy airline. This advert makes it seem like a very sophisticated and reliable airline as it shows the contemporary side and  that the airline is continualy up grading the BA planes. It’s stating they are unique compared to other airlines. It’s saying the dedication of the staff makes BA who they are today, without them BA wouldn’t be here or as great . It is a tribute to the dedication of the staff who have worked for British Airways for making it how great it is today. I think that this advert is trying to appeal to the new generation, the younger people as they will start traveling on their own and they need to make the important decision which airline to choose . So British Airways is having the head start to get them interested in choosing them and making them a loyal customer .

This advert is trying to compete with the Virgin advert as that advert makes it seem like it’s a premier service as it shows a red carpet going to the plane. So therefore BA are trying to compete with the young generation to get them to choose their advert. I would say this advert is appealing to both older and younger generations , as in the first part it shows older planes which might be very relevant and familiar to the older generation as they might have used those planes, whereas the younger generation would not have flown on them . The ending quotes “ the same four word stitched into every uniform of every captain takes their command, To fly. To serve “. This is a very important quote as it is stating that from the start to present the words that were stitched in the uniforms from the most basic plane with the most basic uniform show they tried and they succeeded as they were very loyal to British Airways and they are still trying and still succeeding. The creative team that made this video explained that the staff were involved in making this campaign, they are showing the staff as dedicated coming from a long line of service to their customers. To sum up my points this advert is moving time on but not leaving the older people behind so it is a very clever message.

Airline adverts

The advert i will review is the American Airlines advert as it is very clever as it starts of with kevin spacy and he is a famous actor in the states . It is very cleaver because I keeps going on about your comforts but not in the plane chair , such as silence , it shows him sitting in a libary . At the end of the advert it takes him to say " you will know when you find the right seat " and when he says that the guy sits down in the American Airlines plane seat . I thought it was better than the Virgin advert as I felt it was a bit all over the place where as this advert keeps to one thing and finally it sums up to imply that you should choose the American Airlines seat as it will offer eveything it said in the advert.

American Airlines advert


The second advert i looked at was the other American Airlines advert which was very clever as it showed the plane and its features in a comerical situation where there is anoying man who keeps going on so the other guy puts up screening and puts seat back and goes to sleep in comfort .
second American Airlines advert




The third advert i have chosen is the the austrilan Airlines advet , it is an older advert but very cleaver as it has a theme song to go with it and makes you feel very welcome on board that company , the song goes " you should see us now " which is implying that airline is ahead of there time and has the latest models and is very up to date . The advert compacts it all in with out being boring and has a very catchy tune to go with it so therefore it is a very ahead of its time advert and very clever.

Australian Airlines advert

Airline adverts

 Today we are looking at airline averts , represenations in airline adverts
 indian airline advert
virgin advert

Creating my bloger

I just got the bloger for my GCSE Media studys , where i can post work and use it for my exam . Creating the bloger wasnt to hard but putting the image behind the bloger. It was quite hard as i have never used the bloger before but I know it will be handy for my Media studys now I need to get the hang of the bloger .