The advert i will review is the American Airlines advert as it is very clever as it starts of with kevin spacy and he is a famous actor in the states . It is very cleaver because I keeps going on about your comforts but not in the plane chair , such as silence , it shows him sitting in a libary . At the end of the advert it takes him to say " you will know when you find the right seat " and when he says that the guy sits down in the American Airlines plane seat . I thought it was better than the Virgin advert as I felt it was a bit all over the place where as this advert keeps to one thing and finally it sums up to imply that you should choose the American Airlines seat as it will offer eveything it said in the advert.
American Airlines advert
The second advert i looked at was the other American Airlines advert which was very clever as it showed the plane and its features in a comerical situation where there is anoying man who keeps going on so the other guy puts up screening and puts seat back and goes to sleep in comfort .
second American Airlines advert
The third advert i have chosen is the the austrilan Airlines advet , it is an older advert but very cleaver as it has a theme song to go with it and makes you feel very welcome on board that company , the song goes " you should see us now " which is implying that airline is ahead of there time and has the latest models and is very up to date . The advert compacts it all in with out being boring and has a very catchy tune to go with it so therefore it is a very ahead of its time advert and very clever.
Australian Airlines advert
STUDYING QI
6 years ago
You have chosen wisely here in order to make contrasts: three very different approaches. You will need to have closer focus on the key concept of 'representation'in your essay work: how are people represented? How do they convey the brand's values and messages?
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