A comparsion of how men have been represented in fragrance advertisement from 1950s, 1970s and 2010

 A comparsion of how men  have been represented in fragrance advertisement from 1950s, 1970s and 2010



 
Cologne by Yves Saint Laurent (print, 1950s)

In this advertisement, the man represented is clearly a sophisticated, urbane and well-dressed alpha male. He is represented at the moment when he is about to leave the house for some formal occasion, seeming to be looking in the mirror, straightening his tie and checking his appearance, in a confident even vain way.

 the man gets want he wants in some way that he got the women . It is showing yet again the man has become in control , its almost as if she has come to his knees to curl up and lied down. The setting in where this perfume has been set is very much a middle class or upper class house from the way it has be decorated. This perfume has been advertised for hardows which is very much a upper class shop so maybe this perfume has been represented to be a elegant perfume . This advert represents a man and a women , The man is looking into the mirror at him self he is a very self confident character . He is wearing a double breasted jacket which is very sophisticated, he is very much a upper class alpha male.This advert is similar to the Paco rabobanna one million as the men in the adverts have control and both over the women that are featured. They are both alpha males as they have the male "dream life" which features in this as the middle class home , wealthy and beautiful women.

The man represented in this advertisement is once again very much the ideal male,howerever this representation depicts much less formal approch and much greater connection between the man and his girlfreind . The reason for this is because he has the dream house and the dream house, the beautiful female at his knees is what the dream male has. This frangrence is target very much to the upper class wealthy male.  Her shirt is open it might have been unzipped and her blouse is un buttoned to show more of a casual look. the photo is focusing on the gentleman rather than the women .this french advert expresses a male that is quite vein as he is looking into a mirror.The advert is quite different to more of a modern day advert for example Paco Robhanna as this shows much more than a very formal uptight male where as the paco robanna has more of a free relaxed male that has everything he wants , this could be because of the time gaps maybe back 1900s males would look up to be formal dressed and secure and not so relax and take life as it comes. The background of the perfume is very elegant , which represents that they have lots of money.

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1 million by Paco rabanne

This advert has every thing most man would want and it is  shows everything through a click of a finger, and its giving the message if you use this after shave you will be complete. The gentleman is very well dressed a bit over dressed , but this shows he is very formal and rich. He is over spoiled with choice as he gets anything from a snap of the fingers and the message the aftershave is giving by this advert if you wear you will be like this rich upper class man and get the women . The young male that features in this advertisement is the epitome of the alpa male who only has to snap his fingers to get what he wants and as a result he is supremely self confident. In this advert he lives the dream life of the most eligible bachelor because we see him living the high life with fast cars, beautiful women and success at gambling. He is constructed as young, very sophisticated, self-assured, well dressed and with a chiselled jaw, well defined six-pack and a cocky smile. He represented as a millionaire hence the name of the frangence one million. This advert is very different compared to the first advert i have chosen as this focus on different aspects such as look and being wealthy.